Building Rise + Rebel Shop has reminded me what it feels like to be new again. This reflection explores vulnerability, shame, entrepreneurship, visibility, and what it means to fall in love with the process while building a brand in real time.
Some rooms stretch you. Some rooms shrink you. And some rooms simply aren’t yours anymore. This reflection, inspired by my conversation with Carol Reid, explores identity, alignment, and knowing where you truly belong.
A growing collection of thoughtful letters on business, identity, creativity, commercial real estate, authorship, and the work of building a life that feels true.
